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Cable Cord Cutters Still a Rare Breed

Mark Morrison — Mon, 28 Jun 2010 06:00:02 +0000

Although the recent research confirms that more and more of us are watching media content on our computers via the Internet, there is still little evidence that consumers are taking that final step and cutting the cable to rely solely on the internet.

Since 2008, the percentage of the population that only has broadband Internet — access and no cable television — has hovered around 4%. Meanwhile, people who subscribe to both cable and broadband have grown to 66% of the population from 55%.

Since about half of us watch at least some TV online and a quarter of the under 25′s say they watch most of their TV online, it may be the case that the smugness of the cable companies will still come to an end once consumers find the confidence to cut the cable. We plan to show you how.

Source: Silicon Alley Insider

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Netflix Planning Mobile Service, Sees Hulu as Threat

Mark Morrison — Mon, 07 Jun 2010 06:00:37 +0000

A presentation by Netflix CEO, Reed Hastings, outlines the company’s strategy which includes not surprisingly a shift of resources into Streaming versus DVD distribution but also a push into mobile devices. How long before we can stream our Netflix queue on our phone?

Over the course of 40 slides, the presentation explains that Netflix will stay focussed on delivering TV shows and movies rather diversify into other forms of content (like news, sports etc..). It also remains committed to a consumer paid subscription model.

The company see a steadily evolution into streaming with its own estimates showing that DVD distribution will peak in 2013. Netflix streaming is available on more and more platforms like game consoles, Blu-ray players, laptops, Apple’s iPad and soon Mobiles!! With Hulu expanding to subscription, Netflix acknowledges that this could be a significant competitive threat.

Using Netflix with a subscription from just $9 a month is one of the best ways to Cut the Cable or Ditch the Dish. The full presentation is below.

Netflix Business Opportunity

View more presentations from reed2002.

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Cutting the Cable Gaining Momentum

Mark Morrison — Tue, 25 May 2010 06:00:35 +0000

New market research shows that consumers are quickly switching on to the idea of switching off the cable subscription in favor of free or low cost internet based streaming solutions. Although, not surprisingly, younger people under 25 are making the fastest strides almost 2/3rds of US consumers now watch at least some TV on the internet / online.

The study conducted by Retrevo using a panel of 1,000 US consumers. Fully half of all consumers watch at least some of their television online with almost a third of under 25 year olds claiming to watch most or all of their content over the Internet. Few will be surprised that men (17%) were more likely than women (9%) to say they watched most or all of their TV online.

Cable and Satellite TV providers continue to claim that they are not concerned with the emergent trend.

“We don’t consider it a threat to our business,” said Maureen Huff, a spokeswoman for Time Warner Cable. “Being able to watch TV on the Internet is not new.”

link: NY Times

However the research suggests they should start to change their tune, especially in the current economically sensitive environment. The average household cable bill in the United States hit $64 a month in 2009, up from $47.50 in 2004, according to Leichtman Research Group. Perhaps this is contributing to the 26% of consumers who claim they have considered or actually already cancelled their cable or satellite service? Tellingly, only just over half said they are happy with their service.

Certainly the topic is beginning to gain traction with mainstream media as this ABC clip clearly shows.

Cut the Cable TV will continue to champion the cause and provide you with information and solutions so that you can Ditch the Dish or Cut the Cable in your home!

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