Cutting the Cable Gaining Momentum

New market research shows that consumers are quickly switching on to the idea of switching off the cable subscription in favor of free or low cost internet based streaming solutions. Although, not surprisingly, younger people under 25 are making the fastest strides almost 2/3rds of US consumers now watch at least some TV on the internet / online.

The study conducted by Retrevo using a panel of 1,000 US consumers. Fully half of all consumers watch at least some of their television online with almost a third of under 25 year olds claiming to watch most or all of their content over the Internet. Few will be surprised that men (17%) were more likely than women (9%) to say they watched most or all of their TV online.

Cable and Satellite TV providers continue to claim that they are not concerned with the emergent trend.

“We don’t consider it a threat to our business,” said Maureen Huff, a spokeswoman for Time Warner Cable. “Being able to watch TV on the Internet is not new.”

link: NY Times

However the research suggests they should start to change their tune, especially in the current economically sensitive environment. The average household cable bill in the United States hit $64 a month in 2009, up from $47.50 in 2004, according to Leichtman Research Group. Perhaps this is contributing to the 26% of consumers who claim they have considered or actually already cancelled their cable or satellite service? Tellingly, only just over half said they are happy with their service.

Certainly the topic is beginning to gain traction with mainstream media as this ABC clip clearly shows.

Cut the Cable TV will continue to champion the cause and provide you with information and solutions so that you can Ditch the Dish or Cut the Cable in your home!

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